P Diddy Buys Enyce Hip-Hop Fashion Label

P Diddy has bought the fashion label Enyce in a deal worth $20million, US media reports claim.

The New York based label, which predominantly specialises in hip-hop fashion, had been under the ownership of Liz Claiborne.

Claiborne paid a reported $144million for the label in 2003, according to New York magazine.

P Diddy is expected to bring the label into line with his existing business projects, which already include a fashion label and restaurant chain.

A number of other rappers, including Jay-Z, Andre 3000 and Pharrell Williams, have launched fashion lines over recent years.

(by Jason Gregory)

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