Sex Pistols frontman John Lydon has become the new face of British butter, Dairy Crest.

The singer will apparently appear in Country Life TV adverts for the butter, which is the last remaining major British brand.

A spokesperson said Lydon had been chosen because he is “a great British icon”.

“His independent views are part of his consumer appeal and his tongue-in-cheek sense of humour shines through in our TV advertising,” a spokesperson for Dairy Crest told business website Mad.

The first advert featuring Lydon is expected to start broadcasting soon.

(by Jason Gregory)