Eminem has launched a mystery viral website for a rehab clinic as he continues to ratchet up the promotion for his new album 'Relapse'.

The mystery begun when the rapper posted THIS photo via his Twitter account, it allegedly shows him outside the rehab facility called Popsomp Hills (pop some pills?).

It deepened when an advert appeared on his official site for the centre, clicking on the ad takes you through to the viral site.

Fans are still guessing at the meaning of the site which boasts the slogan 'We Remade You', a line from Eminem's single 'We Made You'.

Clicking links on the site take you to various pages around the internet, for example if you click on 'Learn More' you are automatically redirected to the wikipedia page about Hell.

Earlier this week Eminem promised fans that he would appear on his Sirius XM radio station Shade45 from 8 am to 12 pm this morning and that they should “listen carefully”.

(by Daniel Melia)