Kanye West is set to complete is endorsement empire by creating his own energy drink for American company Guru.

West says he excited about the project that will see him concoct a 100% natural and organic beverage, following his move into fashion and food previously.

In a press release about the endorsement he said: "I express myself through music, fashion, art, and design, and that's why I am excited to collaborate with Guru; because the brand values what I value, and I can put what inspires me into this new product."

The energy drink tie up was announced the same day that it was revealed that Kanye, Common and Jay-Z were all set to get their own fragrances after linking up with Diesel.

(by Daniel Melia)