Florence And The Machine, Dizzee Rascal Enjoy Huge Post-BRITs Sales Boost

Florence & The Machine and Dizzee Rascal have seen sales of their music sky rocket following their success at the BRIT Awards.

Both artists took home two of the biggest awards of the night at the ceremony in London on Tuesday.

Sales of Florence & The Machine's debut 'Lungs', which was named Best British Album, are up 1550 per cent this morning.

Figures for Best British Male winner Dizzee Rascal's album 'Tongue N' Cheek' also surged by 2400 per cent on Amazon.

Kasabian's recent album 'West Ryder Pauper Lunatic Asylum' also benefited after the band were named Best British Group.

Acts who performed at the ceremony, including Lady GaGa and Robbie Williams, have also seen their record sales increase.

HMV spokesman Gennaro Castaldo told the Telegraph: “Each year featured Brits artists can always expect a huge lift in sales of their recordings - both in the run-up the ceremony itself and then immediately after, when their media profile is at its greatest.”

You can see a full list of winners from last night's BRIT Awards here.

(by Jason Gregory)

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