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Florence And The Machine
Florence And The Machine


Background information
Origin London, England
Genre(s) Indie Pop
Baroque Pop
Indie Rock
Anti-folk
Alternative Pop
Years active 2007—present
Label(s) Island Records
Associated acts Lightspeed Champion
Dizzee Rascal
MGMT
Razorlight
Test Icicles
Website Website
Members
Florence Welch
Robert Ackroyd
Christopher Lloyd Hayden
Isabella Summers
Tom Monger
Former members
Devonte Hynes



Music World  →  Lyrics  →  F  →  Florence And The Machine  →  News

Editors Hack Google Earth To Promote New Album

October 14, 2009
Editors Hack Google Earth To Promote New AlbumEditors have released their own version of Google Earth to promote new album 'In This Light And On This Evening'.

The experience – available here – allows fans to travel to specific areas in London which have been customised with 360 degree images.

The images show the band and a group of their fans performing surreal actives, some of which have hidden meanings relating to the album tracks.

As reported yesterday, 'In This Light And On This Evening', the band's third album, is on course to top the UK album chart this Sunday.

Editors are currently on a nationwide UK tour.

(by Jason Gregory)



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